Generative FramesHuman-Centered AI for Creative Projects

Generative Frames | 2025

About

You’re an artist, educator, creative leader, or organization looking to understand how generative AI fits into your work. Whether you want to enhance creativity, foster collaboration, or thoughtfully integrate AI into your project workflows, I can help.

My name is Will Luers, and I formed Generative Frames to offer personalized consulting, workshops, and hands-on training to orient people to AI tools and techniques that can enhance your unique voice or idea. With over 20 years of experience in digital media, experimental art, and creative education, I work closely with individuals and organizations to craft thoughtful, human-centered solutions.

At Generative Frames, it is all about you—your goals, your creativity, and the communities you serve. AI expands what’s possible; it shouldn't replace what’s essential.

Approach

I work closely with artists, educators, and organizations to craft AI-driven solutions tailored to their creative goals and unique vision.

  • Tailored Creative Strategies:
    I work with you to integrate AI into your unique context, processes, and goals.
  • Generative AI in Practice:
    I help you explore new possibilities in art, design, writing, coding, video production, and storytelling.
  • Education & Training:
    I offer workshops and consulting designed to help you and your community thrive in an evolving world of hybrid human-machine intelligence.

Process

Discovery:
We start by discussing your goals and assessing your needs.

Ideation & Planning:
We develop tailored strategies and solutions that fit your vision.

Implementation:
I help integrate AI tools into your creative workflows.

Training & Support:
Hands-on training and ongoing support to help you confidently integrate AI into your work.

Evaluation & Iteration:
We refine and evolve solutions based on feedback and changing needs.

Services

I design my services to empower you with the skills, strategies, and tools to explore your own path in AI-driven creativity.

For Individuals:

  • One-on-one coaching to help you integrate AI tools into your creative process.
  • Support in developing and managing creative projects.
  • Hands-on training in using AI tools for art, writing, design, coding, and video production.

For Organizations:

  • Workshops for creative teams on using generative AI for brainstorming, artistic exploration, collaborative storytelling, and media production.
  • Consulting on creative projects that integrate AI for design, coding, writing, and video production.
  • Developing strategies for integrating AI into your organization’s workflows, educational programs, and community initiatives.

Bio

I’m an award-winning writer, digital artist, and educator with over 20 years of experience at the intersection of art, technology, and storytelling. I teach courses in digital art, generative AI, creative programming, digital cinema, and web development, inspiring learners to explore new forms of expression through technology-driven creativity.

My digital art has been exhibited internationally, and my essays on electronic literature, digital cinema, and AI have appeared in leading publications. I contribute to the ongoing dialogue on the future of media and art.

Beyond my artistic practice, I play an active role in the digital humanities community through leadership in collaborative projects and editorial work with prominent online journals.

Contact:

I’d love to hear your ideas and explore how we can bring them to life together. Whether you’re curious about integrating AI into your creative process, need guidance on a project, or want to discuss possibilities, let’s start a conversation.