Generative FramesCreative AI Integration with Human Direction

About

You're an artist, educator, writer, designer, or creative practitioner exploring how AI can expand your work. These tools offer genuine possibilities for ideation, iteration, research, and production—but working with them thoughtfully requires understanding how they extend creative thinking while maintaining your voice and judgment.

Generative Frames offers workshops and frameworks for human-centered AI integration in creative practice.

I work with individuals and organizations who want to understand AI as a creative collaborator—not as replacement for human thinking, but as an extension of it. This is about discovering what's possible when you allow the machine to participate in the creative process while you remain in control.

My approach is grounded in 45 years of creating with cameras and computers, teaching digital media, and hands-on experimentation with AI tools across writing, image-making, publishing, and design.

Approach

I teach through hands-on experimentation, conceptual frameworks, and critical dialogue—helping you discover what AI can do for your specific creative practice without losing what makes your work yours.

My approach is grounded in three principles:

• AI as creative extension
  Generative systems can genuinely expand what's possible in writing, research, image-making, design, and ideation—when approached as collaborators rather than automation tools.
• Human-centered integration
  The goal isn't to master every AI tool, but to develop frameworks for thinking clearly about when and how to use them in ways that serve your practice.
• Process over hype
  We focus on what actually works, what's worth experimenting with, and what's better left alone—cutting through the noise to find genuine creative possibilities.

Process

Workshops combine conceptual frameworks, hands-on exercises, and group dialogue—building from fundamental questions to practical applications in your work.

• Understanding

  What can AI actually do? What are the real possibilities vs. the hype?

• Experimentation

  Hands-on exploration with tools relevant to your practice—writing, research, image-making, design, ideation.

• Integration
  

  Developing frameworks for when and how to use AI in ways that enhance rather than replace your creative thinking.

• Application

  Working on actual projects—from initial experiments to strategies you can continue developing.

The goal is to develop your own informed approach—not to follow a prescribed method or master tools that will change next month.

Workshops

I offer three levels of engagement for artists, writers, designers, educators, and creative organizations exploring AI-assisted creative work.

Orientation to Generative AI

An engaging 3-4 hour workshop exploring what generative AI is, how to use it, and why it matters for your work. We introduce key tools through hands-on experimentation, then work together to develop personal project plans and mood boards. You'll leave with clarity about your strengths and how AI might serve your creative practice. | In-person or online

Creative Practice Workshop

1-5 day intensive workshops on AI-assisted practice across specific creative domains: cinema, publishing, storytelling, writing, web development, game prototyping, art, product design, and organizational design. Not a how-to tutorial, but an inquiry-based exploration helping you find your personal path working with AI. Small group format focused on conceptual frameworks, hands-on creation, and developing your own approach. | Typically 1-5 days, format varies by domain

AI-Assisted Collaboration

Open for hire consultant and production services for projects requiring weeks or months of engagement. I work with individuals and teams on ideation, storytelling, video and audio generation, scripting, and coding. Ongoing collaboration combining strategic guidance, hands-on production support, and technical problem-solving tailored to your specific project needs. | Weeks to months, project-based

Work & Writing

My creative practice explores AI as a collaborative tool for expanding what's possible in digital media production, storytelling and publishing.

• Artist Portfolio — Digital cinema, generative art, and experimental media projects
• Substack — Thinking with and about AI in creative practice
• The Digital Review — International journal of digital writing and art (founding editor)

About

I'm Will Luers—an artist, educator, and writer working with AI across creative media including generative video, digital publishing, and experimental writing.

I teach Digital Cinema, Creative Programming, and Generative AI in the Arts at Washington State University. I publish writing on AI and creative practice at Machina Imaginalis, and my work has been exhibited internationally.

I'm interested in how AI extends creative thinking, how discrete experiments build into larger understanding, and what happens when we allow machines to participate in the creative process—drawing from 45 years of practice with cameras, computers, and digital media.

Contact

I work primarily through invitation—hosting workshops at universities, arts organizations, and creative institutions interested in human-centered approaches to AI.

If you're interested in exploring a workshop or collaboration, reach out to discuss possibilities. I'm particularly interested in working with groups who want to think critically and creatively about AI, not just adopt it uncritically.